A Quick Guide to Skincare Product Photography
Do you have a skincare line? People are looking for natural ingredients to help them achieve the skin they've always wanted. And why not be the go-to skincare brand in the process of solving everyone's skin needs?
Before you can start selling your products, you've got to look into skincare product photography. This type of photography is meant to showcase your products.
Check out this brief guide of a few tips that will help you get one step closer to a photo shoot with a beauty photographer in Los Angeles.
Prepare For the Shoot
When we say prepare for the shoot, it doesn't just mean pulling out all the products you want to be pictured. It also means cleaning the products and equipment needed for the photoshoot.
You would also need to create an outline that the photoshoot will follow. This is known as a brief that will be used and provided to your beauty product photographer so they have a better understanding of the overall goal and messaging the shoot should achieve and attain.
Set a Goal
When you meet with a photographer about your skincare line, you need to know the end goal, as mentioned above. Whom are you targeting with your skincare brand?
What are the main skincare worries that your target audience has? Having an understanding of your photoshoot goals will ensure you're making the most of each meeting you have with your chosen photographer and the time you have for the shoot to take place.
Shoot Your Product in Action
People want to know more about your product than just how it looks. They want to know how it works in action as far as the application before they commit to buying and using it.
When you depict your skincare products being used, it makes your brand relatable to your consumers. This will help people determine if the product is for them and imagine using it regularly.
Consider the Tone
When we mention tone, we mean the color scheme you use for the photoshoot. Consider the brand colors you use when creating any marketing for your company.
It should be colors that have been established and will help to make your brand identifiable to the consumers that you're selling to.
Mix and Match Photography Types
There are several ways to photograph your skincare brand, and you've got to determine which form will work the best for you. Some of the photography types include:
Product with the packaging
Opened product
Styled campaign images
Animated gifs, to do well in ads
This is something you can speak with the photographer about. They can look over your product and determine which photography type will help choose the direction in which the photo shoot should take.
Skincare Product Photography: Tips You Need to Know
When it comes to skincare product photography, there are several things you need to know. Don't overthink the tone you want for the shoot; show your product in action.
Are you ready to schedule your next skincare photoshoot? Contact Courtney Dailey today.